Clarity is a consultancy focused on brand-driven change.

Our clients — some of the world’s preeminent people-to-people organizations — come to us to help them clarify who they are, what they stand for, and how to bring it to life through all they do.

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We have worked with 20% of firms in the AmLaw 100.

20%

8

Our clients include eight of the top 25 global law firms.

We have advised more than 100 organizations.

100+

Our approach

While our process is tailored to your specific needs and situation, our approach is founded in three core phases of work: Research drives Strategy that serves as the foundation for Activation. Learn more…

Services

Your brand defines who you are and what you stand for. With that as a foundation, we help our clients with a range of strategic assignments:

  • Research and insight gathering

  • Positioning and repositioning strategies

  • Employer branding programs

  • Communications, messaging, and content development

  • Organization development and change initiatives

  • Workshop development and meeting facilitation

  • “What makes Clarity unique is how their work transforms a firm, both internally and externally. The strategies they develop are informed by extensive research, enabling them to drill down to the core essence of the organization.”

    — CMO, AmLaw 200 firm

  • “The intensity of the competitive landscape is building on an almost daily basis. And it is increasingly challenging for services firms to distinguish themselves in ways that both resonate with authenticity and allow a firm to move forward without being hidebound. The Clarity team provided us with a strategy that was grounded in who we are and what makes us unique while being clear-eyed in where we need to go.”

    — CMO, AmLaw 100 firm

  • “I had the pleasure of working with Clarity on two significant but very different projects – one involving a full-scale brand strategy and website redesign, and the other focused on a business strategy assignment. The combination of Bill and Siobhan’s sophisticated law firm knowledge, thoughtful methodology, and creative approach made them the perfect fit in both cases. Both the journey and end result were highly successful, and they will be my first call for my next important project.”

    — CMO, AmLaw 20 firm

  • “The Clarity team is gifted at identifying the attributes that make a culture unique, and then through activation workshops, really unifying and strengthening the firm, helping everyone speak consistently and clearly about what makes our firm distinctive.”

    — CMO, AmLaw 200 firm

  • "The Clarity team is collaborative and also fearless in challenging your assumptions. Through it all they are good-humored and highly credible with clients, firm management, partners, associates, and business professionals. We look to them as mission-critical advisors.”

    — CMO, AmLaw 100 firm

  • “As a CMO attuned to best practices in client relations, I have learned much about partnership, client service, and being a trusted advisor from both Bill and Siobhan. They take personal interest in their clients and dig in to the hardest problems with them.”

    — CMO, AmLaw 20 firm

  • “Clarity truly understands the law firm marketplace. They are able to pinpoint the nuances of a particular firm’s culture and are ruthless in their quest to articulate those distinguishing characteristics effectively. At the same time, they sprinkle in the lessons learned from other categories in a way that illuminates the conversation and introduces innovation in legal.”

    — CMO, AmLaw 20 firm

  • "Thanks to their thorough understanding of Big Law, Clarity was able to engage people at the firm in substantive discussions about who we are and, more important, who we aspire to be as a firm. That research built confidence in the project and provided a solid foundation for our new brand and website. "

    — Chairman, AmLaw 100 firm

Our work

We work with a wide range of organizations — from startups to leadership brands — in a variety of industries. Here are three examples:

About us

Our team of senior-level professionals is ready to bring clarity to your organization’s brand and communications. Learn more...

Siobhan Burns
Principal / Co-Founder

William Schroeder
Principal / Co-Founder

Get in touch.

While we work with an array of organizations, Clarity specializes in people-to-people brands, or organizations that provide services. We’d love to hear from you.